Fat, Sick and Nearly Dead

with Joe Cross Joe Cross is an Australian entrepreneur and investor who invests in early stage high potential growth companies. Most recently, Joe founded Reboot Your Life, a lifestyle brand that provides information, tools, media and entertainment, consumer products and community support that encourage people to consume more fruits and vegetables in order to improve their health and vitality. Joe began his business career as a trader on the Sydney Futures Exchange where he worked from the early 1980s until 1998. During this time, Joe founded several companies in the derivatives trading and technology space. From the late 1990s until 2003, Joe managed a diverse portfolio of assets in telecommunications, media, technology and financial services for Queensland Press Ltd, a wholly owned company of News Corp. During 2003, Joe began investing his own capital through his investment vehicle Jaymsea Investments Pty Ltd. A number of these businesses have gone from a start up to a thriving and successful business in a few short years. Today, Jaymsea has a diverse portfolio of active investments with financial and managerial stakes in high potential growth companies. The portfolio includes: Thakoon, a leading US based high end fashion label; Willow, a high end Australian based fashion label; and Citibabes, a club and education centre for families with small children. Joe lives in New York and Sydney.