Archive for August 2020

Hartglass & De Mattei, Protein and Lectins and Summer Grilling
Tune in to Hartglass & De Mattei, The Swingin’ Gourmets, for another fun-filled episode of It’s All About Food. Caryn Hartglass and Gary De Mattei return to the age-old question, “Where do you get your protein?” along with new ones like, “What about lectins?” They talk about global warming and how to prepare yummy end of summer dishes like grilled veggies on the griddle.
 
Today’s show is dedicated to the people of Northern California who are braving some of the worst wildfires in that glorious state’s history. Our hearts and minds are with you all.

Richard H. Schwartz is the author of Judaism and VegetarianismJudaism and Global SurvivalWho Stole My Religion? Revitalizing Judaism and Applying Jewish Values to Help Heal our Imperiled Planet, and Mathematics and Global Survival, and over 250 articles and 25 podcasts at JewishVeg.com/schwartz. He is president emeritus of Jewish Veg, formerly known as Jewish Vegetarians of North America and president of the Society of Ethical and Religious Vegetarians. In 1987, he was selected as Jewish Vegetarian of the Year by JVNA. In 2005, he was inaugurated into the North American Vegetarian Society’s Hall of Fame. He is a patron of the International Jewish Vegetarian Society. He was married in 1960 and has 3 children and ten grandchildren and one great grandchild.
 
 
In the second part of the program, Hartglass & De Mattei reflect on the idea of re-imagining holidays and events to bring sense and purpose in today’s world.

Joel Dee & Alison Cox, No Monkey Business Here!

 

Joel Dee is CEO of Edward & Sons Trading Co. Inc., a vegetarian natural food company he founded in 1978. The youngest of three sons, Joel named his fledgling business after his father, Edward, the manufacturer of iconic Smarties candy. At a time when “natural convenience” food was an oxymoron, Joel was driven to create wholesome groceries for busy lifestyles, hoping he was not alone in craving such products. He wasn’t. He traveled the country, from health food store to buying club, serving Baked Brown Rice Snaps® and instant Miso-Cup® soup for everyone who crossed his path in the late 1970s, sleeping in the Airstream trailer he towed behind him. Step by step and town by city, he built an extensive and enduring distribution network for his innovative products. From instant miso soup to instant coconut milk powder, from organic hearts of palm to organic ice cream cones, Joel’s numerous grocery “firsts” have remained true to his slogan, Convenience Without Compromise® for over four decades… and counting.

Alison Cox is VP of Sales & Marketing at Edward & Sons Trading Co. Inc., where she has proudly lead the company’s sales initiatives for over 20 years. She began her professional career at the age of 17, wearing many hats in a local food coop in Montreal QC, Canada. She later became provincial sales manager for a natural food distributor, then a founding partner in a brokerage company serving the same industry. A vegan for 37 years and a certified fitness instructor, Alison continues to wear many hats at Edward & Sons, augmenting her contributions by formulating recipes, supporting product development and strengthening supplier relationships.

They talk about the values behind the company Edward & Sons Trading Co. and cover a variety of topics including sourcing the finest ingredients and partnering with reliable, ethical farmers, packers and food artisans to create their unique range of organic vegetarian specialties. They discuss the PETA investigation of monkeys being chained and abused to pick coconuts from trees in Thailand. Edward & Sons’ suppliers do not participate in this cruel system. Read the Joel Dee’s message confirming no monkey business.

Seth Tibbott, In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool
Success doesn’t happen overnight. Except for Seth Tibbott, to whom it does—but only after fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.

 

Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.

Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.


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