Part I: Sid Lerner Meatless Mondays

Sid Lerner is founder and Chairman of the The Monday Campaigns, Inc., with national health behavior initiatives such as Meatless Monday, Healthy Monday,and Caregivers Monday in association with Johns Hopkins Bloomberg School of Public Health, Columbia University Mailman School of Public Health and Syracuse University Maxwell School of Citizenship and Public Affairs. He is a member of the Board of Advisors of the Mailman School, has been a guest lecturer at the Bloomberg School and founded the Lerner Center for Public Health Promotion at Maxwell.

Lerner is also president of Biorings LLC, developing new contraceptive/STD product devices of which he is co-inventor with Weill Cornell Medical researchers.

A graduate of the SU School of Journalism (now the Newhouse School of Public Communications), his advertising, sales promotion and marketing career included work with Norman, Craig and Kummel, and Benton & Bowles advertising agencies as a creative director. Clients included Procter & Gamble, General Foods, Texaco and Johnson’s Wax, for advertising, new product development and sales promotion.

Lerner later started Sid Lerner Associates, Inc., a creative consulting business , working with Metromedia Radio NY, Einson-Freeman Promotions, Interpublic and Kenyon & Eckhardt. SLA also designed, co-produced and marketed licensed tennis, gifts and sporting good products with Our Way Studios for the gift and stationary trades.

He has created and produced six non-fiction books: “Monday Morning Quarterback” (Holt Rinehart & Winston), “From the Desk of:” (Harcourt Brace Jovanovich), “The New Words Dictionary” (Barnes & Noble), “Trash Cash, Fizzboes and Flatliners” (Houghton Mifflin), “The Facts on File Dictionary of New Words” (Facts on File) and “The New New Words Dictionary” ( Ballantine Books.)

Other creative projects have included; forming “The Glass Bottle”, a rock group for the Glass Container Industry, the “Foundation and Endowment Money Management Newsletter”, and motivational bank services games, promotional toys, greeting cards and cartoons.

Part II: Dr. Deb Kimless Red Thread

“Dr. Deb” conducted her undergraduate course work and graduated with a BS in Biology and Natural Science, Phi Beta Kappa and magna cum laude at Muhlenberg College in Allentown, Pennsylvania. She earned her medical degree at the University of Medicine & Dentistry of New Jersey and completed her residency at the Temple University Hospital in Philadelphia and is Board Certified in Anesthesiology and Pain Medicine. Dr. Deb obtained her Plant Based Nutrition certification from Cornell University and is a certified Nutritional Consultant through the Physician’s Committee for Responsible Medicine and does private nutritional consultation.

It’s All About Food
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